About Us
A Declaration of Purpose, Principles & Promise
The Oh!mino Way
Every product we make, every decision we take, and every customer we serve is judged against one standard: does this earn trust, or does it just chase a sale?
A Letter From the Founder
Welcome to Oh!mino.
When I entered the nutritional supplement industry in 1993, I believed the industry could change lives. Over the years, I also saw something that concerned me. Marketing often became louder than science. Trends replaced evidence. Promises became bigger while trust became smaller.
Oh!mino was created to prove there is a better way.
We are not here to chase every trend or build products designed only to generate the next sale. We are here to earn something far more valuable — your trust.
Growth Never Has an Expiration Date
Every product we create, every decision we make, and every customer interaction is guided by one simple belief. Whether you're beginning your fitness journey or pursuing strength well into your senior years, we believe the opportunity to improve yourself never ends.
Our responsibility is to help you pursue that journey through science-driven amino acid innovation, uncompromising quality, and a relationship built on honesty.
Why We Exist
We exist to inspire lifelong growth through science-driven amino acid innovation.
Growth is not measured only in muscle. Growth is measured by becoming a stronger version of yourself — physically, mentally, and through the discipline that comes from showing up day after day.
What We Believe
Growth Never Has an Expiration Date
Human potential does not end with age. Every season of life offers another opportunity to become stronger, healthier, and more capable.
Truth Over Hype
Our responsibility is to explain science, not exaggerate it. We would rather earn trust slowly than gain attention with promises we cannot support.
Science Before Trends
We do not build products because they are fashionable. We build them because they are supported by credible science and meaningful innovation.
Innovation With Purpose
Innovation should solve real problems. Every product must improve the lives of the people who trust us.
Customers Are Best Friends
Every customer deserves to be treated with honesty, respect, responsiveness, and gratitude. Trust is earned one interaction at a time.
“There's over 33 years of my supplement obsession in every bottle!”
— Michael, Founder & CEOTrust is
earned.
There are many things we are willing to improve. There are a few things we will never compromise:
- Our values
- Our integrity
- Our quality
- Our commitment to scientific truth
- Our commitment to our customers
Our Promise
We promise to earn our place in your fitness journey. Not through clever marketing. Not through shortcuts. Not through hype.
We will earn it by delivering products worthy of your confidence, service worthy of your loyalty, and innovation worthy of your effort.
Our goal is simple: to become an essential part of your ongoing fitness routine because we have consistently earned your trust.
How We Win
We do not intend to become the biggest supplement company. We intend to become one of the most trusted.
- — Pursuing meaningful amino acid innovation
- — Delivering uncompromising quality
- — Explaining science honestly
- — Creating extraordinary customer experiences
- — Protecting trust above short-term profit
- — Continuously improving everything we do
“I want Oh!mino to be respected, not just famous. Not because of what we spend on advertising — because of the trust we have consistently earned.”
- May every product reflect our standards.
- May every conversation reflect our integrity.
- May every customer feel like a best friend.
- May every innovation help someone continue pursuing lifelong growth.
That is the Oh!mino Way. Stay fit, my friends.— Michael Maynard, Founder & CEO
